Huf x The Alternative Store

We are very pleased to announce that the super dope brand that is HUF will be joining are roster at The Alternative Store this year. It only makes sense being huge fans and admirers of the brand and the quality innovative products they have produced over many years, also seeing that we share their ” DO IT YOURSELF” approach and ” DO IT IN STYLE” philosophy. 

We did not stall on introducing the products into the shop and jumped on the chance of getting the brand to you guys as quickly as we could. While were waiting for HUF’s anticipated Spring 17 delivery (expected to hit us late next month) we managed to get our hands on some of their renowned headwear to tide you over till the end of the season.

Check out our collection below and follow the links to purchase!!! Enjoy!!!

Huf Script Curve Peak Cap 

Available in khaki & Red HERE

Available in Dark Green & Gold HERE 

Available in Black & Teal HERE

 Huf Domestic Worldwide Curve Peak Cap 

Available in Baby Purple HERE

Huf Domestic Box Logo Curve Peak Cap 

Available in Black & White HERE 

Huf Clear Eyes Curve Peak Cap  

Available in Black HERE 




The Alternative Store X The Quiet Life

Another stupid dope delivery dropped off at the shop, this time from the good folks over at The Quiet Life. Super tight head wear as always, featuring new polo hats, heavy duty 5 panels, and classic styled snapbacks. Oh and the “smoking girl” Long sleeve Tee and crewneck sweatshirt that NEEDS to be apart of your wardrobe.

Smoking Girl Polo Cap Redwood & Black 


Polo hat with sanded twill fabric
Embroidery on front
Semi curved bill
Self back strap with flag label
Made in the USA



Camera Eye 5 Panel Olive & Black


5 Panel hat with duck canvas with cord bill fabric
Printed twill patch on front
Nylon & clip back strap with flag label
Made in the USA



Traveler 5 Panel Khaki


5 Panel hat with brushed beefy bull fabric
Heat transfer logo on front & back embroidery
Nylon & clip back strap with flag label
Made in the USA


Foundation 5 Panel Cap Olive 


5 Panel hat with windsor poplin fabric
Woven label on front
Nylon & clip back strap with flag label
Made in the USA


Cursive Polo Cap Black 


Polo hat with sanded twill fabric
Tonal embroidery on front
Perma curved bill
Self back strap with flag label
Made in the USA


Inning Snapback Cap Black 


Snapback hat with beefy bull fabric
Embroidered felt patch on front
Snapback back strap with flag label
Made in the USA


Smoking Girl Crewneck Sweatshirt Black 

Cotton 290 gsm fleece crewneck sweat
Front chest and back art & logo design screen print



Smoking Girl Long Sleeve T-Shirt White 


Cotton long sleeve t shirt
Front chest and back art & logo design screen print



Make sure you go and check out all our The Quiet Life range right HERE

Latest Deliveries

DICKIES BENNY OUTFITNew arrivals from Dickies include the Wallace button down shirt in Navy and Grantsburg beanie in Heather Grey, matched with the Benny Gold Camping t-shirt in Heather Grey. Browse the new Dickies arrivals right HERE


Harry coach Jacket Harry JD

The Hundreds Coastal S/S Shirt as modeled by our friend Harry from Honkytonks Barbers, along with the Dickies Torrance jacket in Olive Green both available in our online store HEREIMG_0039 IMG_0040 08-410171-cf-austin-ftThe latest drop from Dickies has given us a new range of accessories including the San Diego Boxer Briefs, Rushville Key Clip and the Austin Holdall in the new Camouflage colourway. All the new items are available in store or via our webstore HERERebel raglan back Rebel raglan front 2This 100% Cotton, 3/4 Sleeve raglan from Rebel8 with contrasting black/white body and sleeves features a front breast and back print of the ‘Premium Blend’ graphic in Red, browse through our whole selection of Rebel8 products HERETOm all camoAfter all the serious talk of how rad these new items are, we might as well throw in this photo of our friend Tom dressed like hes about to be deployed by the Dickies workwear Regiment. 

The Alternative Store X Dickies

We got our hands on the new Dickies delivery earlier this week, crammed with dope new accessories from boxers to holdalls, stylish outer shirts for the approaching cooler months, some tasty head wear and new Torrance jacket colourways. Check out the pics below and follow the links to purchase the quality products on offer.

Rushville Leather Key Clip 

Original styled key clip featuring a leather strap and Brass metal clip. Nothing too fancy or over complicated, just old fashioned reliability and quality. Available in a lush Chestnut Orange and Black, the leather is embossed with the original Dickies logo. A Key Clip that will last the test of time for under just £10.00.

Purchase HERE

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San Diego Boxer Briefs 3 Pack

For all the real Dickies fans out there!!! You can now truly drape yourself head to toe in the ever trusted Dickies brand. San Diego Boxer Briefs come in a 3 pack of Black, White and Grey. Sag your pants and rep with the branded waistline. 100% Cotton with an Elastane waistband, for the man who needs durability in his briefs!!!

Purchase HERE

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Madison Heights Socks 3 Pack 

Not much to really say about these socks……..just know they are White, comfy and soft and look bad ass in some Dickies shorts and some Vans!!

Dickies Script Logo, 3X Pack, Navy / Burgundy Colourway, Soft Touch.

Purchase HERE


Austin Holdall Bag Camouflage

The Austin Holdall bag is a great looking bag, but in camouflage its something else!! With a 64 Litre capacity you’ve got lots of room to stuff it full of anything you want.  Perfect item for the gym, for students, carrying sports equipment, weekend trips away, camping, festivals etc,etc,etc. Same Dickies hard wearing fabric quality made out of tough Cotton Ripstop with PU packing making this bag super durable and ready for any adventure, also features an additional padded shoulder strap.

Purchase HERE


Newburg Holdall Black & Duck Brown 

An Alternative option to the Austin is the Newburg. Slightly smaller in capacity but overall possibly a cleaner looking, more stylish item. Features an embossed luxury Dickies Logo label and constructed with Canvas fabric.

Purchase HERE




Canvas Holdall

New Dickies Life Collection

50 Litre Capacity

Variety Of Carrying Straps

59cm x 33cm x 33cm

Inner Slip Pocket

Adjustable Shoulder Strap

Bottom Strap Feature

100% Cotton Canvas

Polyester Lining

Embossed Label Dickies Branding

Harlan Jacket Navy


One of are favourite items from the drop over here at the shop!!! Super on trend and looks the BOMB on!!! The Harlan is a regular fitting padded overshirt or shirt / jacket cross made out of 100% Polyester with a Polyester Taffeta Lining. The Jacket features stud fastened buttons and chest pockets with a fashionable folding collar. Perfect for those chilly nights around town and easily thrown over a shirt or Tee. Typical Dickies under branding with only a small Woven logo label and boasting a very sexy scooped bottom hem. Dont be a fool…. you NEED the Harlan in your life.

Purchase HERE


Kempton Shirt Camouflage / Olive Green 

Another beautiful shirt / jacket cross breed is the Kempton. Made with the tough as nails 100% Cotton Ripstop and finished with an Enzyme wash thats guaranteed to keep an attractive clean look. The camouflage colourway totally transforms the shirt almost daring you to purchase both 🙂 ??? The cut is fashionably long lined and subtle features like branded buttons and 3 hand pockets makes it an authentic Dickies item.

Purchase HERE

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Shirt / Jacket Cross Breed

Front Pockets and Chest Pocket

Regular Fit Long Sleeve Shirt

Full Forrest Camouflage Design

Enzyme Wash

100% Cotton Ripstop

Button Down

Small Dickies Woven Labels

Adjustable Buttoned Cuffs

Make sure you go and check out our whole Dickies range HERE

The Alternative store X Summer 16

California Streetwear royalty; Brixton Ltd, Benny Gold and The Quiet Life have all dropped off Summer bangers at the store this month. Check out the best pieces from the new releases below. The Summer is still young folks, England are already out of the Euros and out of Europe, best to cheer yourself up with some new garms and keep it moving!

The Quiet Life : “Shhh” 

Huge fans of The Quiet Life over here at The Alternative Store. One of the best brands able to make big statements through subtle designs and illustrations. The ” Shhh” Collection consists of a Polo styled strap back cap and a premium fitting short sleeved T-Shirt. A finger over pursed lips is an iconic image that can mean so much, but the crudely drawn, stylized illustration used is some what genius. Simple and understated.

Solid Black and Aqua Blue colourways available.

Polo hat with premium fabric
Art embroidery on front
Leather back strap with flag label
Made in the USA


The Premium Tees follow the same code with a humble “Shhh” logo chest print and bold “QUIET LIFE” text arched over the shoulders. Want something original but not into big loud graphic prints? This is perfect! Available in seasonal White and Pink colourways.


Classic or Premium fit short sleeve t shirt
with Front and back artist graphic print
made in the USA

Check Out The Quiet Life “Shhh” Collection Here

Brixton Ltd : “Last Call”

Another dope theme this time from Brixton Ltd. Restricted to just a Premium Tee and a set of Pin Badges we hope this design will make its way on to other pieces soon. At closer inspection the tribal inspired skull is made up of a volcanic scene including palm trees and spurring smoke. Super original Artwork as always from Brixton, and almost leaving you wanting more with further restricting the design to just a small chest print on the Tee.

60% Cotton 40% Polyester Soft Touch Premium Off White Tee.


Unless you have been living under a rock of no swag for the past couple years, you will know Pin Badges are scorching hot at the moment. It was also no surprise that Brixton Ltd would smash the Pin game using their wide array of original and most of all high quality artwork and graphic design.

The Last Call Pin Pack is a set of three premium metal and enamel pins featuring custom Brixton art.


Check out the “Last Call” Collection Here

Benny Gold : “Camping”

Talking of high quality design work, Benny Golds “Camping” logo is a new release from the brands Summer 16 Collection. Some tranquil, cosy and outdoorsy vibes with this one. Available in a 100% cotton soft ring-spun Tee and a Cotton Canvas Strap Back cap. The cap features a detailed woven label with a merrowed edge and a lush leather adjustable strap.


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Check out the the “Camping” collection Here