We have been long time fans of King Apparel and are very pleased to have taken delivery of their great new Spring ’13 collection. Consisting of a solid core of tees, sweats and headwear, the drop is a solid continuation of King’s no frills, straight up streetwear that has seen them go from strength to strength over the years. The brand has also pushed the boat out and ventured into denim  – a more detailed look into King’s jeans will come at a later date.

King’s strengths have always been in the classic street staples – tees, sweats and caps – and this range is no exception. Compared to previous drops the product is minimally branded, with more of a focus on materials and details than bold graphics. The Dappa tees (heather/red and white/blue) are perfect for summer – basic pocket tees with contrast stripes and King branded tabs on the pocket seams.

Its worth pointing out that the material choices on the caps match up to fabrics and colours used on the shirts and crewnecks; a great way to piece an outfit together. Not to mention making our job easier when it comes to merchandising!

From what we’ve heard from the King crew they’re making waves not only in the UK but internationally – with a growing amount of international accounts and a strong distro presence in states. It’s great to see a UK brand go toe to toe with the big American names – we merch King’s gear right next to Crooks & Castles, The Hundreds & Mishka; it always looks right at home and goes down a storm with casual customers and hardcore street heads alike.

Shop our range of King Apparel here.

Rook spring ’13 delivery

Rook are a brand that often get overlooked here in the UK and we feel like that’s a real shame. For those who are unaware of the brand, Rook are two graphic designers named Joe King and Jon Garcia. Veterans of the streetwear game, they have designed graphics for some of the biggest names in the business (including the Hundreds, Crooks & Castles, Stussy, Vans & Obey) and have since set out to start their own brand based on their quite frankly inhuman illustrative skills. Eye-popping graphics, clever visual tricks, pop culture parodies, hip hop references and rainbow colour schemes are all thrown eagerly onto their blank canvas of t-shirts, vests, t-shirts, sweaters and t-shirts with startling results.

Highlights of their latest drop include the Nirvana tribute ‘Nevermind’ tee, the vintage Americana inspired ‘Camo Deer’ design and the eye catching, Odd Future-esque fast food madness of the ‘Devils Food’ vest.

By eschewing high profile collabs, celebrity endorsement, name checks from big league rappers or novelty trend pieces, the brand are instead concentrating on honing their mastery of what made everyone love streetwear in the first place – graphic t-shirts! It is an approach that’s gone down great in Sheffield and we’ve seen a wide variety of customers repping the brand.

Rook’s spring 2013 delivery is available now. Go check it out.

City Fellaz spring ’13

We are pleased to announce we are now an official stockist of Copenhagen, Denmark lifestyle brand Cityfellaz. Kicking off the relationship is a small drop from the brand’s new Spring ’13 collection, featuring the brand’s trademark laid back, easy on the eyes vibe applied to tees, raglans, 5 panels and backpacks.

Highlights for us have to be the heritage style Bones and Real Snake backpacks. With robust construction, solid metal zips, leather straps and all over patterned fabrics they offer a modern spin on a classic backpack style – and at £59 come in at a much more reasonable price than offerings from their premium end counterparts at Herschel, Eastpak and the like.

Another centrepiece for the range is the Rico sweatshirt: a fully cut and sow raglan crewneck presented in a lush pink-blue-grey heathered speckle colourway with an embroidered script C on the wearers left breast. Once again the pricing is extremely reasonable, coming in at a very accessible £59.

Shop our full range of Cityfellaz here.


The Quiet Life Spring ’13 Lookbook

Here are a few choice photos from the new spring ’13 lookbook from The Quiet Life. Continuing the brand’s photographic theme, the shoot features a staple of new tees, sweats and headwear. The lookbook really shows TQL at their best and their laid back California / LA vibes makes them the perfect brand for spring/summer, with easy on the eyes graphics, vibrant colours and sunny photos that shows the product in its natural environment.

Shop our current range of The Quiet Life clothing here. View the rest of the lookbook here.

Product spotlight – Crooks & Castles Akuma jacket

Centrepiece of the Crooks & Castles spring drop has to be the Akuma jacket – an all black button down Stadium jacket with a super tough, water repellent cotton shell, poly lining, snakeskin patterned interior and black appliqued Crooks branding. However, real talking points for this piece are the twin hidden zip pockets on the front. With a snake skin patterned lining and various sized hidden stash compartments, these touches make the piece ideal for discerning streetwear heads and any nefarious activities they may be partaking in.

By taking a classic sports style jacket, dressing it in a murdered out all-black colourway and adding the sort of finishing touch that only LA’s finest criminal mastermind’s could, Crooks have delivered another classic. Available now.