10 DEEP SPRING ’13 DELIVERY 2

The second installment of 10 Deep‘s Spring collection has arrived and we are in love with it. In a similar fashion to the previous drop, the range revolves around a few core patterns and themes which make appearances on tees, vests, sweaters, hooded tees and caps. As always the quality of the garments is second to none; 10 Deep show extraordinary attention to detail with subtle labelling, intricate embroidery, heavyweight applique and high quality screen prints appearing on almost all of the drop’s garments.

The Mighty X tee, Bullpen raglan, Wild Times cap, Nightfall longsleeve and Division wallet all feature a printed snakeskin pattern. Snakeskin makes a nice change from the camo & leopard prints that have been done to death recently, whilst still remaining on trend and relevant. The head turning dip dyed nightfall top is a particular highlight; an unusual lightweight hoody that is ideal for spring and summer layering.

The sportswear inspired ‘Victory’ section of the drop contains lots of classic heritage American styling; NFL inspired logos are placed onto colour blocked tees, vests, caps and jerseys and the unmistakeable red, white & blue colour scheme keeps things as American as chicken wings and apple pie. The Divided tank top and Fleet Foot jersey are particular highlights: with pieced contrast colour panelling and heavyweight, tackle twilled applique designs that make the pieces feel incredibly well put together.

The highlight of the collection has to be the incredible ghost rose patterns. A darker, moodier take on Delivery 1’s Navy Roses pattern, it features on heavyweight tees, crewnecks and the fantastic Gold Standard snapback cap. Both the tees and crewneck are constructed to the highest standards as ever, with hidden pockets on the crew and a premium heavyweight 100% cotton construction. While most all over patterned tees and crews are digitally printed onto a polyester/cotton blend, 10 Deep have gone one better and had their patterns screen printed onto 100% cotton garments, giving a lush and rich feel to the product that really speaks volumes.

Elsewhere, the red/heather Bullpen raglan, Chaos Runners tank top and False Idols snapback keep things simple with clean colour blocking, mixed up with a touch of camo. Finally, the simple heather grey Division tank top is a sportswear staple that is pure American athletic heritage.

10 Deep’s amazing new Spring delivery is available now.

KING APPAREL SS13 LOOKBOOK

In an age where brands are popping up with elaborate concepts, back stories and themes, it is refreshing to see a brand resolutely sticking to their guns and claiming to be nothing more (and nothing less) than purveyors of high quality clothing. King Apparel has no shame in admitting it is streetwear through and through; no gimmicky narratives behind collections, no obscure and irrelevant collaborations and no ‘avant garde’ lookbook shoots. King from the start has succeeded in providing streetwear at the highest quality, in limited numbers and reflective of the culture that it loves.

King’s SS13 lookbook shoot reflects this attitude perfectly, the brand’s latest drop is portrayed exactly where it belongs; on the British streets. King’s unpretentious approach to streetwear and total commitment to quality product has gone down a storm on the streets of Sheffield and we are very proud to stock the latest drop from the brand. Shop our range of King Apparel here.

VIDEOS

We recently shot a few videos giving a detailed look at some of our favourite ranges from the store. The videos give a nice look into the quality, detail and cut of the pieces that might go unnoticed from standard product shots. Here’s some select pieces from TAS staples XCVB, 10 Deep & King Apparel. All three brands have recently released killer collections and are available now.

ETNIES NEW FOOTWEAR

Etnies are a classic skate brand and form a core part of our footwear programme. Their shoes are board sport thoroughbreds; designed from the ground up to cope with everything thrown at it and still provide adequate comfort and support. This has unsurprisingly made Etnies a huge hit with skaters and we are pleased to have taken a new drop consisting of two colourways of the Jameson 2, alongside the Twitch Jefferson, a collaborative effort with Famous Stars and Straps.

First up is the Jameson 2 Eco; an Etnies best seller and part of the brand’s ‘Buy A Shoe, Plant A Tree’ programme aimed at creating environmentally responsible footwear. The classically styled, low top canvas shoe is constructed with recycled rubber outsole and features an internal EVA midsole with an STI Foam Lite Level 1 footbed. Also available in a rich burgundy colourway.

The Jefferson Twitch, designed by Famous Stars and Straps / Etnies rider Jeremy ‘Twitch’ Stenberg, rounds off the drop. Similar to the Jameson 2, but with a streamlined, super narrow cupsole to improve flick and control.

 

AONO – ALWAYS OUTNUMBERED NEVER OUTGUNNED

The latest addition to the TAS roster comes in the form of Always Outnumbered Never Outgunned (abbreviated to AONO for simplicity’s sake). The brainchild of renowned barber Paul Hewitt (aka Paul’s Chop Shop), AONO take inspiration from the world of tattoos, fixed gear bikes, music and of course barbering.

First up in the drop is the straight up Burgundy Logo tee. The crossed letters design is a tattoo classic and serves as AONO’s brand carrier. It also appears in black on some rather nice raglan longsleeves.

The Instafam tee, a collaborative effort with Abandon Ship Apparel wears the brand’s influences on its sleeves; a clean illustration of a smartly dressed gentleman adorned with barbery inspired tattoos. The collection also containts the tongue in cheek Death Trooper tee, featuring a gothed up Star Wars Storm Trooper, complete with corpse paint and inverted crosses, and a collaborative tee with California brand The Condolence Co.

AONO’s debut collection is available now.