The Alternative Store x DJINNS

If your not up on DJINNS……. you need to be bro, The Alternative Store are up on DJINNS and thats why we rule!


Banner0DJINNS is a German based brand created in 2001.

Today the label  produces footwear through  innovative design and high quality fabrics.


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The originality really shows, and in my opinion the brand stays true to its origin with an organic European / continental  feel.

And lets be fair, the colour ways are ridiculous!


Djinns cognac

“Since today there have been various collaborations with artists like Boris Hoppek, Emil Kosak, BüroDestruct and Henry Obasi as well as companies and fashion labels.”

Still widely unknown for how dope they are, DJINNS are sold all over Europe and Japan……. see the Japanese are fresh and they’re all over these things!

Make sure to come check out all our DJINNS range in store or online here

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The Alternative Store X Benny Gold

San Francisco’s very own Benny Gold have cooked up some more beautiful clothes for you this Spring, and here at The Alternative Store we have the cream of the crop.

altgold copyBENNYGOLD_SS15_0001BENNYGOLD_SS15_0004 BENNYGOLD_SS15_0002The Benny Gold Anchored Zip Hood

zip_anchor_navy_detail2The first thing you notice about this hoody apart from just how dope it is, is the the super softness of the material.

Wonderfully illustrated (ofcourse) Benny Gold Anchored in Originality Logo left chest and big back print.

bg_anchor_snapback_navy_front bg_anchor_snapback_black_rearHats to match is standard routine but the unstructured Anchored snapback tho……………….

100% Nylon

Contrasting White adjustable snaps

The Benny Gold Tropics  S/S Polpin Button Down Shirt

bg_tropics02It makes total sense for Benny Gold to rule the all over print game.

Illustrated “Tropics” inspired repeated print

Maroon on Cream

Palm Trees, Planes, Flowers, Dancing Girls, Works for Jerks, this shirt is just begging to be packed into a suitcase, flown to some place  hot and worn whilst drinking  a Mimosa on the beach .

bg_tropics_polo_cream_back bg_tropics_polo_cream_frontAnd to look even cooler…….the hat to match.

The Benny Gold Tropics Polo Strapback with original Benny Gold White woven Label.

The Benny Gold Benjie Guest Glider Pizza Tee

shirt_bomber_pizza_white2Los Angeles based Illustrator / Artist Benjie Escobar x Benny Gold collaboration

Benjie rightly earns his spot as guest glider, I dont trust anybody who hates on this Tee

Make sure to go check out all of our Benny Gold collection in store or online here !!

And remember………..Stay Gold


The Alternative Store X 10 DEEP


10-deep-wallpaper-1024x768New York Natives 10 DEEP have just dropped their Spring 2015 Collection……………and its DOPE!! …………..and The Alternative store are all over it.

The latest release since the beautifully crafted and visually striking Holiday 14, and equally as impressive.

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The boys from The Big Apple set the new season of right, with the never mistakable 10 Deep classic “The New Standard” T-Shirt getting a Spring clean in fading Sky Blue and Sunset colour ways

Oh and head wear to match for days 🙂

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The Triple Stack Tee gets a very refreshing ” clear Skies ” Tie Dye  kind of vibe, playing background to some awesome 10 DEEP print work.


A great snap shot from the look book!

One of our favourite pieces from the collection here at The Alternative Store is the “Dunes” hooded T-Shirt.


A light weight hoody perfect for those breezy Spring evenings.

Spot tie-dyed bottom and screen printed graphics.

Make sure you go check out all our 10 Deep range in store or online.