Treat Your Head

We have some new and unique head wear available to you you guys that are not to be missed out on!

The weather is changing and the sun is soon to be beating down! Protect yourself from dangerous UV rays with the exotic and exquisite…….

Quiet Life Swamp Bucket Hat Woodland Digital Camo
DSC01483DSC01485 DSC01484The heavy duty hat features a custom digital camo fabric, a wide brim for extra shade, an adjustable toggle with drawstrings and an internal sweatband. A stylish, durable and practical item of clothing, perfect for the beach, BBQs, pool parties, and endless amounts of fun activities in the sun that we can only dream about here in Britain…….

Available in two sizes

Made in the USA

Quiet Life Text Logo Woven Label

Limited Imported Item

Get the dopest sun hat around and see are full range of The Quiet Life  here!!!!!!!

DSC01352 DSC01353Show here worn with the 10 DEEP Garment Supply Digital Camo T-Shirt available here!!!!

Brixton Ltd Delta Straw Fedora Hat Copper

“The Delta is a stylish short brimmed straw pork pie with a grosgrain band and custom feather”

A classy piece of headwear that can be worn with just a bout anything, from a White Tee to a White Suit.

Brixton Ltd  “B” logo metalic Badge

100% Raffia

DSC01480 DSC01479 DSC01477Be classy, be a gentleman, be cultured. Get this hat and other Brixton Ltd items here

The Alternative Store X Spring 15

altSPRIN15 Here at The Alternative Store we are so excited about the new Spring / Summer  season and all the beautiful Streetwear we have for you all.

New incredible drops from The Quiet Life, The Hundreds, Crooks and Castles, Brixton and 10 Deep has inspired us to put together a quick photoshoot and show you guys the hottest combos and styles of the season.

The Quiet Life Ink T-Shirt & 5 Panel Cap

Always staying super innovative and consistently ahead of the game when its comes to five panel headwear The Quiet Life released this jaw dropping combination earlier this month. The “Ink in Water” effect creates a perfect print pattern, literally oozing deep tones of electric blue and hot pink over a white back drop.

High Quality Printing

Limited Run

Quality Fabric

Excellently Crafted

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Buy The Quiet Life Ink T-Shirt & 5 Panel Cap here But Quick They WONT Last Long

Crooks and Castles Quiet Storm Tee & Snapback Cap

Crooks excel when it comes to all things camo and they have created some classic custom camouflage pieces in the past.

The new seasons  “Black Woodland Camo” is no exception.

Used for the new released “Quiet Storm” Campaign

Black / Deep Royal / Stone Grey/ Deep Grey “Night” Camo


The woven Snapback is wonderfully made and is of solid structure, real heavy duty. The blood red “Quiet Storm” logo works so well on the front of the cap making a perfect combination.


DSC01397Get The Crooks and Castles Quiet Storm Tee & Snapback Cap here

The Quiet Life Liberty Strawberry Paneled Tee & Five Panel Cap 

Another Quiet Life duo is the subtle yet visually striking “Liberty Strawberry” combination.

A Heather Grey soft Cotton Tee with Floral Paisley decorative side panels.                         Dark Navy/ Teal/ Indigo/ Strawberry Red

As always with this brand its the attention to detail, so a white Quiet Life woven label polishes of this classic Spring 15 piece.

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As expected the five panel is a thing of beauty too. In Deep Navy with a  “Liberty Strawberry” all over printed peak, this combination gives only a flash of decoration, a perfect example of less is more.

You can go grab these new items here

Crooks & Castles Coca Short Sleeve Shirt, Substance Bucket Hat & Verdant Snapback 

A Woven S/S Button Down W/ Sublimated Print  100% Polyester Poplin Softhand Screenprint, Logo Buttons and Sleeve Labels.

Another item from the Crooks A1 release. This short sleeved button up really is a work of art. An all over floral design with a Crooks twist.

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The contrasting Indigo rose buds and deep green coca plants are enhanced by the pure white shirt. A closer look reveals Hidden Medusa heads and Gold sovereign rings.

white 2 white

Get The Crooks & Castles Coca Short Sleeve Shirt, Substance Bucket Hat & Verdant Snapback right  here




The Black Scale Exemplar Hoody

exemplar hood detail 1black scale hoodscale2A serious favourite over here at The Alternative Store. Beautifully crafted, heavy embroidery, bold graphics.

Embroidered curved and stretched black scale text design  at the chest.

The graphic sleeve  symbols are also embroidered adding a real authentic quality to the piece.

A very limited imported item, get your hands on one of the most legit pieces of streetwear of the year here

Or come see us in store at 121 Division Street Sheffield City Centre!

The Alternative Store X The Hundreds Summer 15

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The Hundreds are back!!! The self proclaimed “HUGE” Los Angeles based clothing company drop more heat this season with their interesting and vibrant SUMMER 15 release.

“The Hundreds is proud to announce the arrival of the Summer 2015 D1 collection”

“The Hundreds Summer 2015 collection takes the quality Californian workwear-inspired pieces we do best and elevates them with the bright colors and sports aesthetic synonymous with Californian summers. The collection’s custom prints and patterns exemplify pleasure and leisure by capturing the feeling of late-night beach sunsets crawling up the streets, quick trips across the border, bonfires, hot days, and cool nights.”

The Camino Button Up Short Sleeve Shirt Red

hundredssummer1 hundredssummer2Staying as innovative as ever this shirt “takes the common shadow plaid and enlarges the patches to create an entirely new aesthetic”

The new “Enlarged”  pattern releases great linear detail and colour tones.

The Hundreds Dispense Short Sleeve Jersey

DISPENSE-BASEBALL-JERSEYAnother favourite of ours from the Summer D1 cut and sew collection is The Dispense Button Up Jersey.

100% Cotton Micro Canvas makes this peice soft to the touch and hard wearing.

“The “Dispense” baseball jersey mirrors the clean and classic look of professional sportswear and has a heavy garment wash. As well as self fabric piecing squares at the side seam.”

The Hundreds Town Long Sleeve Stripe T-Shirt

hundslong“The “Town” striped T-shirt comes on a 220gsm cotton jersey build with custom yarn dye stripes”

Again a very clean, “sports” inspired piece. Topped of with a Slant Logo chest screen print and finished with a Hundreds “Sport” Woven Label  at the right hip.

Perfect for Summer nights and those cool breezes.

The Hundreds Streak Snapback

“Classic”, “Authentic” are two words that come to mind. Late 80s early 90s West Coast rapper headwear had to be the inspiration.

Super neat, super tidy. If your thinking of owning this cap……….own it in Black!



The Hundreds Ideal Snapback Cap Teal

One Size
Cotton Twill
Deep Teal Polka
Solid Bomb Woven Label Back Left Side
Embroidered Hundreds “H” Logo White

Teal is a colour The Hundreds have been playing with for a while, but really have nailed it this season.

The “H” Logo is a cool, refreshing alternative  to the Original “Adam Bomb”, as dope as the iconic logo is its nice to see the brand from a different visual perspective.


thehundredssummer7The Hundreds Quest Pullover Hood Teal 

Pullover Hood
Hundreds “H” Circle Embroidered Logo Left Chest
The Hundreds Embroidered Diagonal Text
Deep Teal Polka Dot
340 gsm
Brushed Back Fleece
V Shape Flat Lock Stitching on The Neck

thehundredssummer6Featuring The Hundreds custom printed all over “Polka” pattern

We’ve never seen Polkadot looking this fresh! A closer look reveals hidden solid bombs.

 The Hundreds prime Polka Bucket Hat 

Made of super tough Cotton Twill, and nicely finished with a white woven “Script” logo label. hundreds0000000Summer is on its way, its time to look fresh! Make the most of it with the finest Californian Streetwear on offer.

Be sure you go check out this Summer 15 drop and all our Hundreds collection online here  or instore. But quick….. it wont last long.