The Alternative Store has been a proud dealer of King Apparel for over half a decade and have witnessed the London brands expansion from an innovative, revolutionary British clothing company to a world wide force and streetwear empire, whilst remaining independent with inspiring company values.
“We believe in being 100% independent
No suits, no venture capitalists and no agents. We’re streetwear enthusiasts who own and run our brand by ourselves and on our terms. Everything we do comes from just a handful of select individuals.”
Here our some of the latest releases by Londons Finest you can find right Here
A classic low profile, pinch panel, adjustable cap made to the highest of quality. Constructed from Grey lightweight oxford cotton with crown and peak all over Black Rose head embroidery. a distinctive Golden metal King script logo sits on the centre panels.
Detailed with KING woven labels, custom Reign Supreme interior lining.and solid black under bill.
A very classy, regal looking piece of head wear. This is a rare limited run item that wont see a repeat so make sure you get yours while you can.
King Apparel Fuschia Snapback available in Black or Light Grey
“We cemented our credentials as snapback pioneers when King Apparel became the first European brand to work with the coveted Starter black label. This platform launched us to the forefront of street fashion and we’re now recognised as the go-to brand for snapback caps. With a wide variety of shapes and designs, there’s a cap to suit everyone.”
Script Perf 5 Panel Cap
Great looking and made to perfection. Highly fashionable and beautifully crafted from premium materials and reinforced panels King Apparel boast, “produced with the best fit, shape and construction bar none. Performance and fashion effortlessly combined”
Cotton twill front, top and rear panels, performance mesh side panels, leather bill and under peak and a Black leather strap adjuster with distressed bronze clasp. Gold King script metal logo, Reign Supreme interior taping, King woven label details.
Available in simple solid Black or paneled White, Heather and Cream. Luxury, limited edition head wear. You could wear a bin bag with this thing and still look good.
Bless you head with this impressive 5 panel Here
If your more into you bucket hats but want the same quality in construction and richness in style as the 5 panel check out the Script Perf Bucket in solid Black shown below.
Contour Long Sleeve T-Shirt
Another high quality item produced using the finest 180gsm combed cotton with a bespoke cut and sew side seam construction. Designed totally in house adopting a intricate map contour all over print with block capital KING serif typeface sleeve prints.
Stylish long sleeve cut with a scooped front and rear hem. Customised black Reign Supreme neck taping and size label finishes.
Endurance manufacturing. No shrinking, fading or twisting in the material. Built to last.
These original long sleeve Tees are again limited run with no repeats once sold out. So get yours Here
Perf Tapered Track Bottoms
Limited edition performance sweatpants produced with the highest quality 300gsm brushed back cotton and polyester fabrics. An impressive blend of comfort and style featuring heavyweight 2×2 ribbing at the waist and ankle cuffs and bespoke cut and sew seam construction. Casual but undeniably fashionable.
- Perf mesh charcoal grey tracksuit bottoms
- Slight drop crotch construction
- Narrowed legs with tapered cinch bottom elasticated ankle cuffs
- Black perf mesh side leg panels with curved seam construction
- Reflective 3M bar print at base of both legs
- Left and right front pockets and right rear pocket
- White KING script embroidery on rear right leg under pocket
- Black flat waist lacing with metal bullet end caps
- White woven KING label on left leg
- Limited run with no repeats once sold out
- Model is 5’10 and wears size medium
Check out the best sweatpants in the game and the rest of our extensive King Apparel collection right Here