Welcome to The Alternative Store Website! The Alternative Store is made up of two boutiques based in the city centre of Sheffield, South Yorkshire. Started in 1992 TAS has been a permanent fixture on the Steel City high street for over two decades. Focusing on dealing with the very best Streetwear brands on the planet our range of clothing, headwear and accessories are provided by pivotal American clothing companies such as The Hundreds, Crooks & Castles, Benny Gold, Brixton, The Quiet Life,10 Deep, Mishka, Dickies, Eastpak  and of course U.K. based brands King Apparel, Skull and Bones Boys Club, AONO and Nicce London.