The Alternative store X Summer 16

California Streetwear royalty; Brixton Ltd, Benny Gold and The Quiet Life have all dropped off Summer bangers at the store this month. Check out the best pieces from the new releases below. The Summer is still young folks, England are already out of the Euros and out of Europe, best to cheer yourself up with some new garms and keep it moving!

The Quiet Life : “Shhh” 

Huge fans of The Quiet Life over here at The Alternative Store. One of the best brands able to make big statements through subtle designs and illustrations. The ” Shhh” Collection consists of a Polo styled strap back cap and a premium fitting short sleeved T-Shirt. A finger over pursed lips is an iconic image that can mean so much, but the crudely drawn, stylized illustration used is some what genius. Simple and understated.

Solid Black and Aqua Blue colourways available.

Polo hat with premium fabric
Art embroidery on front
Leather back strap with flag label
Made in the USA


The Premium Tees follow the same code with a humble “Shhh” logo chest print and bold “QUIET LIFE” text arched over the shoulders. Want something original but not into big loud graphic prints? This is perfect! Available in seasonal White and Pink colourways.


Classic or Premium fit short sleeve t shirt
with Front and back artist graphic print
made in the USA

Check Out The Quiet Life “Shhh” Collection Here

Brixton Ltd : “Last Call”

Another dope theme this time from Brixton Ltd. Restricted to just a Premium Tee and a set of Pin Badges we hope this design will make its way on to other pieces soon. At closer inspection the tribal inspired skull is made up of a volcanic scene including palm trees and spurring smoke. Super original Artwork as always from Brixton, and almost leaving you wanting more with further restricting the design to just a small chest print on the Tee.

60% Cotton 40% Polyester Soft Touch Premium Off White Tee.


Unless you have been living under a rock of no swag for the past couple years, you will know Pin Badges are scorching hot at the moment. It was also no surprise that Brixton Ltd would smash the Pin game using their wide array of original and most of all high quality artwork and graphic design.

The Last Call Pin Pack is a set of three premium metal and enamel pins featuring custom Brixton art.


Check out the “Last Call” Collection Here

Benny Gold : “Camping”

Talking of high quality design work, Benny Golds “Camping” logo is a new release from the brands Summer 16 Collection. Some tranquil, cosy and outdoorsy vibes with this one. Available in a 100% cotton soft ring-spun Tee and a Cotton Canvas Strap Back cap. The cap features a detailed woven label with a merrowed edge and a lush leather adjustable strap.


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Check out the the “Camping” collection Here

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